Legal
Cookie Policy
Last updated October 16, 2026
Effective date: October 16, 2026. This policy explains the cookies, browser storage and related tools used on Waltham Pest Control's website.
What the website uses and why
Our website uses tools to remember your cookie choices, protect and host the site, display content, check forms for spam, measure visits and calls, and measure and show advertising. Some tools use cookies or localStorage in your browser. Others receive information when your browser requests content. We automatically collect your IP address, browser and device type, pages visited and time on site.
Tools and companies used on this website
| Tool | What it does | Cookies / storage (how long) | Links |
|---|---|---|---|
| Cookie consent banner (part of this website) AQ Marketing (first party; no outside company involved) | Remembers the cookie choices you make on this site. If you allow analytics, your browser may also send this site, at most once a day, a list of the names of the cookies and similar storage it holds for this site — never their contents. The list is not stored with anything that identifies you, and it is used only to keep this Cookie Policy accurate. | aq_consent cookie — 180 daysaq_consent_report local storage — Until you clear your browser storage or withdraw analytics consent | — |
| Pressable website hosting Automattic Inc. (Pressable) | Hosts the website; its servers process standard request data such as IP addresses in server logs. | None found by our scan | Privacy policy |
| Cloudflare security and delivery Cloudflare, Inc. | Protects the website and its forms from attacks and automated bots and helps deliver pages quickly. Cloudflare receives your IP address and browser details. | _cfuvid cookie — session (typical; not measured on this site)__cf_bm cookie — session (typical; not measured on this site) | Privacy policy |
| Google Fonts Google LLC | Delivers the website's typefaces; your browser requests them from Google's servers, which receive your IP address. | None found by our scan | Privacy policy |
| Font Awesome icons Fonticons, Inc. | Delivers the icons used on the website; your browser requests them from Font Awesome's servers, which receive your IP address. | None found by our scan | Privacy policy |
| Elfsight widgets Elfsight LLC | Shows embedded content widgets from Elfsight on some pages; your browser loads them from Elfsight, which receives your IP address and browser details. | elfsight_viewed_recently cookie — not verifiedElfsight sets its own cookie on its servers (elfsight_viewed_recently) to load and count widget views. | Privacy policy |
| Image, file and code hosting outside image, storage and code-library services (for example Unsplash, Pexels, Amazon S3, Google Cloud Storage, jsDelivr) | Some images, files and code libraries on the website are loaded from outside services, which receive your IP address and browser details. | None found by our scan | — |
| SEO and site tools LinkStorm, NytroSEO, Google Translate / GTranslate, PrintFriendly, Better Business Bureau seals, Adobe Fonts | Internal-link, translation, trust-seal and font services some pages load; each receives your IP address and the page address. | None found by our scan | — |
| Akismet spam filtering Automattic Inc. | Checks form submissions for spam. What you submit in a form, with your IP address and browser details, is sent to Akismet to decide whether it is spam. | None found by our scan | Privacy policy |
| AQ website chat assistant AQ Marketing; replies are generated using Anthropic's AI service | Answers visitor questions in a chat window and, if the visitor chooses, collects contact and project details so the business can follow up. Chat messages and any details provided are kept by the business and its marketing agency, AQ Marketing, and sent to the business's CRM. | None found by our scan | — |
| Google Tag Manager Google LLC | Loads the website's other measurement and advertising tags from one place. It runs only after a visitor accepts, because the tags it loads can track activity for advertising. | None found by our scan | Privacy policy |
| Google Analytics 4 Google LLC | Measures how visitors find and use the website (pages viewed, approximate location, device and browser type) so we can improve it. | _gid cookie — 24 hours (typical; not measured on this site)_gat_UA-28566365-8 cookie — not verified_ga cookie — 2 years (typical; not measured on this site)_ga_N38LFBFVJ9 cookie — not verified | Privacy policy Opt out |
| Gauges website statistics Gauges (provided with Pressable hosting) | Counts page views for hosting-level traffic statistics. | None found by our scan | — |
| CallRail call tracking CallRail, Inc. | Shows a tracking phone number and records how you reached the website, so we can tell which sources and pages lead to calls. | None found by our scan | Privacy policy |
| Meta Pixel Meta Platforms, Inc. | Measures whether our Facebook and Instagram ads lead to visits or requests, and lets Meta show our ads to people who visited this site. | _fbp cookie — 4 months (typical; not measured on this site) | Privacy policy |
| Google Ads conversion tracking Google LLC | Measures which Google ads lead to calls, form requests or visits, and lets Google show our ads to people who visited this site. | None found by our scan | Privacy policy |
How long browser storage lasts
- Our cookie-choice tool uses the aq_consent cookie for 180 days. Its aq_consent_report localStorage entry lasts until you clear your browser storage or withdraw analytics consent.
- Meta Pixel uses the _fbp cookie for 4 months.
- Google Analytics uses _gid for 24 hours and _ga for 2 years. The durations of _gat_UA-28566365-8 and _ga_N38LFBFVJ9 have not been verified.
- Cloudflare uses _cfuvid and __cf_bm as session cookies.
- Elfsight uses elfsight_viewed_recently. Its duration has not been verified.
If you allow analytics, your browser may send this website a list of the names of cookies and similar storage it holds for this site, at most once a day. It does not send their contents. The list is not stored with anything that identifies you. It is used only to keep this Cookie Policy accurate.
Tracking across other websites
Third parties may collect personal information about your online activity over time and across different websites when you use this site. Meta Pixel and Google Ads collect activity across other websites. They help measure ad results and let Meta and Google show our ads to people who visited this site. We share data for targeted advertising.
Google Tag Manager itself sets no cookies. It loads other measurement and advertising tags after you accept. Those tags are listed separately in this policy and may use cookies.
Your cookie choices
Analytics and advertising tools stay off until you click "Accept all" on the cookie banner or scroll the page while the banner is showing; scrolling counts as accepting them.
Use the "Cookie settings" link at the bottom of any page to switch analytics or advertising cookies off, or back on, at any time.
To remove the aq_consent_report entry from your browser, clear your browser storage or withdraw analytics consent.
Browser privacy signals
Our website does not respond to browser Do Not Track signals. It does honor Global Privacy Control (GPC) signals. You can also change your analytics and advertising cookie choices through Cookie settings.
Updates and contact
We post the updated policy on this page with a new effective date.
Waltham Pest Control1 Park Dr #15, Westford, MA 01886
Email: sales@walthampestcontrol.com
Phone: (781) 893-2146
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